The business plan is a planning guide for the entrepreneur which describes what you plan to do and how you you plan to do it. It lays out a written plan from a marketing, financial and operational viewpoint. It is a fundamental tool for any startup business especially for investment-seeking founders to persuade potential partners, investors and advisers of the business’s merits.
Moreover it is a beacon which helps the person starting up the business and others involved in the process to keep on track.
If you want to be supported in the development of your Business plan you can use the free english platform of the Gründungswerkstatt Berlin.
Keep in mind that the reader probably doesn't have much time, so he will want to get a quick first impression of your document. This often means that by the time he has skimmed through the table of contents and the summary, taken a look at your CV and glanced at your figures, his mind is already made up.
How your business plan can create a good first impression
Find out who is the right person to contact, and address the document accordingly.
Do not submit an incomplete document. If bank staff, officials, consultants or others have set conditions, make sure you comply with them.
Produce an attractive document: clean, well-organised and with an appropriate layout.
Ensure that the executive summary is written to the best of your ability.
